Arvin Lal

ABOUT ARVIN LAL

Known for being the creator of the supplement company Shredz. He gained attention for growing the company almost exclusively through social media, specifically the company's Instagram account, which has more than 1.5 million followers.

He started the company in 2012, inspired by success with a supplement that a friend gave him. After making $90,000 in its first year of operation, revenue topped $5 million in 2013.

He appeared in season three of Jersey Shore, which caused tensions between Sammi Giancola and Ronnie Ortiz-Magro .

He's Indian-American and grew up in New York City.

Paige Hathaway is one of many celebrities to promote his products.