James Exton

ABOUT JAMES EXTON

British entrepreneur who co-founded the fitness brand LDN Muscle in 2013. He became a popular personality on Instagram where he posts lifestyle, workout and automobile photos for over 110,000 followers.

He studied law at the University of Nottingham.

A car enthusiast, he created The Winning Touch line of detailing products.

He has a twin brother named Tom who launched LDN Muscle with him.

Danielle Natoni and Pat Divilly are other fitness entrepreneurs who reached their dreams.