Manuel Avendaño

ABOUT MANUEL AVENDAñO

CEO and founder of EEM Records and Celebrity MGMT Agency, which represents talent across Latin America, the United States, and Europe. He is an entrepreneur, celebrity talent agent, producer, brand ambassador, investor, musician, and content creator. He has amassed over 1.3 million followers on Instagram. He partnered with Bud Light for the 2019 Area 51 raid to make a special beer can and merchandise.

He founded Celebrity MGMT Agency in 2013 and EEM Records in 2014. He later founded premium domains for entertainment companies such as Google, Spotify, SoundCloud, Billboard, Sony and more. He became a Facebook and Instagram partner in 2015.

He graduated from Universitat de Barcelona with a master's in company and business law in 2016, University of California with a bachelor's degree in business administration in 2017, and from IE Business School in 2019 with a master's in management and advanced finance. He is an investor, artist, and music, film, and TV executive producer. He has recorded music under the name Jowynalex. He has founded more than 25 companies, and is considered one of Mexico's most successful entrepreneurs.

He was born in Mexico.

His label EEM Records has worked with Kobalt Music Group and Sony Music Entertainment, as well as artists such as Tory Lanez , Bobby V and Trey Songz .