Rumena Begum

ABOUT RUMENA BEGUM

Makeup artist and retail artist popular on YouTube who has earned over 250,000 subscribers to her self-titled channel. Her YouTube channel also features cooking content, as well as beauty and skincare regimen videos.

She deleted some of her earlier videos after initially creating her channel under the username 101ruma in November of 2009.

Her most viewed video would become her "Sisters Mendhi Dance" video. She initially began creating videos as a hobby, but with her rise in popularity on social media platforms has been able to turn it into a career. Her popular rumena_101 TikTok channel also features a wide array of content, including recipes and wardrobe reveals.

She is a British-Bangladeshi social media personality from London. She has six sisters.

She and novelist Monica Ali are both British-Bangladeshi personalities.