ABOUT SIMON SINEK
English author best known for his book Start With Why: How Great Leaders Inspire Everyone to Take Action. His TEDx talk "How Great Leaders Inspire Action" was ranked the 7th most viewed video on TED.com.
He attended Brandeis University and worked at several prominent advertising firms.
He has made appearances on MSNBC and Marketplace.
He was born in Wimbledon, England, but lived all over the world and settled in New York to take a teaching position at Columbia University.
Model and entrepreneur Cameron Russell also gave a very popular TED talk.
